Approached by Walker’s to create an experiential pop-up to celebrate Chinese New Year and excite passengers in Gatwick North, with the aim of embracing the brand’s heritage while appealing to global markets, in partnership with Avolta.
After a successful activation in Heathrow T5 for Christmas, the replica of the Walker’s van was taken to Gatwick. We installed a striking curved screen with content and audio, allowing passers-by to immerse themselves into the World of Walker’s. Beautifully crafted motion graphics, complimentary postcards and Chinese New Year envelopes gave passengers the opportunity to celebrate loved ones with good wishes and luck for the new year ahead.
We helped develop the concept, and provided full production and installation services, resulting in a visually stunning activation, combined with effectful promotional mechanics.
