Support Fable Whisky, part of Pendulum Spirits, bringing an immersive art exhibition, highlighting the artwork by London-based illustrator and animator Hugo Cuellar, to Heathrow Airport Terminal 5 in partnership with Avolta.
We created a one-of-a-kind high-impact activation showcasing the brand’s artwork collection and whiskies and celebrating the launch of a travel-retail exclusive single cask bottling – including a digital screen takeover across the terminal network and a digital communication campaign at London Gatwick and main airports in Scotland. Customers purchasing a bottle of whisky received a limited-edition print of an illustration from the exhibition.
We developed the concept, and also provided production and installation services, resulting in a visually stunning display and exhibition, combined with impactful promotional mechanics. The activation delivered a huge sales uplift and opened up other opportunities for the brand with Avolta for future activation spaces.
