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  • Client

    Chrome Hearts
  • Role

    Production and Install
  • Location

    Selfridges, London

 

Brief

Deliver Selfridges Christmas window for Chrome Hearts, a luxury brand recognised for its clothing, accessories, fine jewellery, fragrance and home goods, by providing an oval shaped window display constructed in from polished brass to showcase luxury products.

 

Solution

The striking display was completed with red velvet and silk curtains and featured three Chrome Hearts Motifs, a mannequin and show lights. Suspended from the motifs were a range of Chrome Hearts bags and the eye was then drawn to the centre of the display where a jacket was suspended from the motif centrally in the display.

 

Execution

We provided manufacturing and installation services, and really enjoyed working with this challenging material and creating an adaptable display with endless opportunities for visual merchandising allowing Chrome Hearts to attract and engage their customers.