The original and iconic Haribo Goldbears, created in 1922, celebrated their 100 years and Kounter was brought in to deliver this celebratory campaign within travel retail. From concept designs through to delivery of over 20 activations across Europe.

Marking the Goldbears birthday celebration with new innovations and surprises, including a limited edition mix of Goldbears with party hats and highly requested single-flavour bags. We showcased the limited-edition range in a playful, fun and celebratory style utilising Happy Bearsday as the overall creative concept as well as photo opportunities and interactive games on some larger sites.

For this campaign, as with all other Haribo projects we worked with them to produce a full 360 solution, from design, to production through to installation, logistics and project management. ​So far we have delivered executions in the following countries; France, Austria, Germany, Romania, Spain, Norway, Sweden, Jordan, Serbia, Turkey and Qatar.