• Client

  • Role

    Project Management, Production and Install
  • Location

    Selfridges, London



Challenged to implement the newest fashion line across this month-long activation in the Selfridges Corner Shop.



The space was designed to be simplistically elegant whilst creating visionary allure. We sustainably constructed all of the structures using metals and other sustainable materials, whilst keeping a real wow-factor across the entire activation.



Due to the success of the launch, we were then tasked with the removal of the fixtures before installing them into Chanel’s own flagship store in central London. This display was for their autumn winter collection and showcased ready-to-wear pieces freed from constraints and superfluity.