• Client

    Pernod Ricard
  • Role

    Production, Logistics and Install
  • Location

    Amsterdam Schiphol Airport



With the ambition to create an industry first, we were tasked by Pernod Ricard GTR, in partnership with Gebr. Heinemann and Schiphol Airport Retail, to help relaunch Amsterdam Golden Beacon – a fully modular store that will be added to and adjusted as time passes.



An immersive shopping experience focused on sustainability, modularity and digitalisation. We built a space that is at the forefront of innovative retail design, featuring large semi-transparent digitised screens, glorifiers, and wave and learn engagement systems, aiming at minimising its carbon footprint through its modularity and digitalisation. All delivered to an exceptional build quality.



We provided full production, logistics and installation. Driving innovation and pushing the boundaries of retail design, the fully modular store allows for versatility and cross-category customer experiences and can constantly evolve throughout the years.