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  • Client

    Estée Lauder
  • Role

    Production, AV Support and Install
  • Location

    Carnaby Street & Selfridges, London

 

Brief

Approached to design and deliver a pop-up shop and influencer event in 2 central London locations across the same evening.

 

Solution

After finding a suitable location for the pop-up shop, we got to work, tailoring the creative teams’ designs. Furthermore, we implemented the same look and feel across the transformation of the ground floor at Selfridges for the influencer event with Kendall Jenner. We also managed all logistical elements of this event.

 

Execution

Delivering an event for 200 VIP’s at the pop-up shop and with over 750 customers attending the influencer event we were able to simultaneously deliver both and de-rig both sites before 6a.m the following day. Both events received national press coverage, with the client left extremely impressed.