Deliver an impressive and multi-sensory activation in the main concourse in Heathrow Terminal 5.
The brief presented a number of initial challenges that we were able to overcome, working with our design team, JCDecaux, Heathrow and Dufry. Furthermore, we were able to create a virtual reality experience that allowed passengers to experience the distillery without having to leave the concourse.
Installing over a single night with a crew of over 40, we were able to bring an exceptionally looking activation to life for the 6 weeks that it was live.
With over 3 millions passengers seeing the activation, Bacardi were able to show direct correlation between this and a notable increase in sales of Bombay Sapphire at Heathrow along with a spike in distillery tour bookings in the 3 months following.