Approached to work with the infamous Daniel Arsham on the Selfridges Christmas store, we were tasked to transform the corner shop into a futuristic landscape, housing a number of exclusive pieces of artwork from Daniel’s latest collection.
To accentuate the various pieces of artwork on display we opted for a clear structure, mirroring a house, with the roof being sustended from the ceiling.
Using large amounts of sustainibly sourced materials we were able to match Daniel Arshams vision for the space. Selfridges were suitably impressed and have commissioned us to work on several other in-house campaigns since.
