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  • Client

    Walker's Shortbread
  • Role

    Design, Production, Logistics and Install
  • Location

    Gatwick Airport

 

Brief

Design and manufacture a tennis themed activation to continue their collaboration with Andy Murray, with an interactive element to launch their limited edition tennis SKU.

 

Solution

Using the iconic Walker’s Shortbread tartan pattern, we were able to bring the space to life with the integration of an interactive, digital tennis game on the front counter, ticking all of our clients’ boxes.

 

Execution

Through various print tried and tested print techniques we were able to make the space pop, and clad the existing retail space and the counter we put in place. Customer engagement driven through the chance to play the interactive game and win GWP’s.