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  • Client

    Rémy Cointreau
  • Role

    Production, Logistics and Install
  • Location

    Heathrow

 

Brief

We supported Rémy Cointreau Global Travel Retail, bringing the travellers’ exclusive The Botanist Hebridean Strength to Heathrow Terminal 5’s spirits wall, in collaboration with Avolta.

 

Solution

The stunning activation featured interactive elements, including a sensory experience of the flavours of the Botanist gin. Apart from tasting the gin, by-passers got a chance to learn about the scents, botanical blends and the gin’s origin. The activation also invited visitors to explore the aromas without tasting the gin, by using their unique Nosing Trumpet.

 

A Botanist Gallery Wall was created to spread knowledge about the island of Islay, and everything there is to know about the gin’s crafting process at Bruichladdich Distillery, its heritage and craftsmanship.

 

Execution

We provided manufacturing, transport and installation services. The interactive Botanist Gallery Wall delivering key product messages was built using rotating strips and flipping panels. The wall bay featured a multilayer Isle of Islay Map with striking illumination. The bold new travellers’ exclusive bottle was secured on an illuminated glorifier.