Having worked with Penfolds for the last 15 years, who better then Kounter to design and execute the rollout of one of their newest permanent fixtures at Heathrow airport. Tasked with maximising the space for the various SKU’s within the brand portfolio alongside creating an eye-catching display with a digital element.
Future-proofing the unit with the ability to swap out campaign graphics simply whilst also integrating an educational sommelier experience we ticked every box for our client.
Manufacturing the unit from sustainable and durable materials we not only delivered a hard-wearing unit for our client but one that stands out in store. Early signs have shown a significant uplift in sales and the interactive experience is being heavily used by consumers who are able to widen their knowledge around the Penfolds product range.
