To celebrate the 175 year anniversary of Penfolds wine, Treasury needed an activation that left an impression on the consumers as well as the industry.
Upon receiving the designs of the space, we worked tirelessly to turn the design into a reality. Having to change most of the suggested materials to meet airport fire-ratings, secure all over-head items and deliver everything in the time we were given before the activation went live.
Seen by 2.73 million people across the 4 week long activation, sales rose drastically, the digital elements we had developed for the activation saw high levels of engagement and the activation went on to win activation of the year.
