• Client

    La Mer
  • Role

    Design, Digital and AV Solutions, Production and Install
  • Location

    Istanbul International Airport, Turkey



Tasked by Estée Lauder to raise awareness and drive traffic to this impressive structure. We created an experiential journey that breaks free from the conventional and complex world of skin-care and cleansing.



We designed the jar in a way that engaged consumers’ sense of sight, sound, touch and smell, creating a holistic multi-sensorial brand experience.



The activation took place in Istanbul airport and was also planned for London Heathrow Terminal 2 (before COVID-19 hit). Seen by over one million people, the client was extremely impressed with results generated from the activation.