Tasked by Estée Lauder to raise awareness and drive traffic to this impressive structure. We created an experiential journey that breaks free from the conventional and complex world of skin-care and cleansing.
We designed the jar in a way that engaged consumers’ sense of sight, sound, touch and smell, creating a holistic multi-sensorial brand experience.
The activation took place in Istanbul airport and was also planned for London Heathrow Terminal 2 (before COVID-19 hit). Seen by over one million people, the client was extremely impressed with results generated from the activation.